The Briefcase » advertising http://blog.thelettercase.com Simplicity is harder than it looks. Mon, 29 Aug 2011 23:38:54 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Movie Trailer Expectations http://blog.thelettercase.com/movie-trailer-expectations http://blog.thelettercase.com/movie-trailer-expectations#comments Thu, 13 Jan 2011 21:06:04 +0000 Benjamin W. http://blog.thelettercase.com/?p=268 I just read Seth’s blog post for today. It got me thinking about movies.

I avoid trailers like the plague for this very reason. I can’t tell you how many times I’ve been to see a movie that had a killer trailer. I was so excited to see it. And I left feeling completely disappointed. Then there’s the trailer that makes it look like a run-of-the-mill, studio driven thriller when it’s actually complex, character driven, suspenseful drama.

This murders the word of mouth and probably insights most of the hateful reviews not written by nincompoops. And yet, the trailers still mislead you or you get to see every major plot point in the movie edited down to 3 min.

If it’s a dark comedy, intense drama, cheesy thriller, indy sci-fi or ridiculous action movie, please just tell me before I spend $12. Duping me will get you my $12 now but it will lower my eagerness to go to the theaters over time.

That is unless it’s in 3D.

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