The Briefcase http://blog.thelettercase.com Simplicity is harder than it looks. Mon, 29 Aug 2011 23:38:54 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Just give it 5 days http://blog.thelettercase.com/just-give-it-5-days http://blog.thelettercase.com/just-give-it-5-days#comments Mon, 29 Aug 2011 23:30:32 +0000 Benjamin W. http://blog.thelettercase.com/?p=282 I’ve wanted to build a web app for a few years now. Finally in April, I got set up with Rails and began learning how to program. It’s been really great to see things take shape and I can say the app will probably be ready for beta testing in a month or so.

This is huge for me personally. After years of should of, wish I did, I could have, fuck I’m 25 and all the other completely useless thoughts that take the place of making things, I’m about 80% done with building my own product.

Now, this is not a huge accomplishment in the scheme of things but when compared to just a bunch of daydreaming and feeling bad about yourself, it’s life changing. And I really wish I had done it sooner.

I wanted to share an insight that for those who just do things will be obvious. All the scary issues on day 1 are infinitely more scary than day 5. When you do something for 5 days in a row, or 10 days, you aren’t starting from scratch every time. You’re learning and making decisions every day that you no longer have to make.

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If you work one day a week on a big project, you will have to remake a lot of decisions and break through a bunch of fears every time you sit down. But if you just sit down and put in a couple hours for 3 days in a row, you’ll be an entirely different programmer, writer, sculptor on day 3 than you were on day 1.

This allowed my fears to subside, a little bit each time and suddenly I started to care instead of wondering why I didn’t care. Pretty soon, I wanted to sit down and work. Not because I’m 27 and my life is ending one minute at a time. But because I am genuinely excited to make something I’m proud of.

Everyone has cool ideas. But those who have the guts/sense to commit to one, even when they’re afraid or uninspired, are happier people and somehow manage to make things they’re excited about. To me, this was a very daunting task. But 5 days later, I was so busy trying to make something, I forgot worry about why I wasn’t making it. And it wasn’t nearly as hard as I thought it would be.

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Steve Jobs resigns as CEO of Apple http://blog.thelettercase.com/steve-jobs-resigns-as-ceo-of-apple http://blog.thelettercase.com/steve-jobs-resigns-as-ceo-of-apple#comments Thu, 25 Aug 2011 00:00:40 +0000 Benjamin W. http://blog.thelettercase.com/?p=276 I haven’t written anything in a while. Mainly because I didn’t have much to say. And honestly, there isn’t much I’ll be able to say here that hasn’t already been said by others. But shit, this guy changed my life so I wanted to say something.

I have no idea where I would be if I didn’t ask my parents to get me a Mac for Christmas all those years ago. But I can tell you this:

I wouldn’t be a short film maker. I wouldn’t have made this EP with my best friend. I wouldn’t have designed this blog. I wouldn’t know how to code websites from scratch. Obviously, with this facility, there is nothing to wait for a long time to get your computer’s problem fixed. female viagra samples http://davidfraymusic.com/project/watch-david-fray-and-jacque-roviers-qobuz-interview/ Erectile dysfunction is a problem wherein men do not get strong erection or http://davidfraymusic.com/events/st-petersburg/ generic super cialis erection at all. Then start a regular exercise program to improve your general health, strengthen your muscles purchase cheap cialis http://davidfraymusic.com/bach-concertos-for-2-3-4-pianos-is-classic-fms-album-of-the-week/ and of course, along the pathway of the adjacent nerve root itself resulting in arm pain or leg pain through a process called referred pain or radicular pain. One only wants to deal with reputable manufacturers and dealers tadalafil order davidfraymusic.com who will not sell customers products that are not good at guessing the sizing of a capsule, find a ruler that measures millimeters, centimeters and inches and measure the width, height and length of the capsule. I wouldn’t be working at the best job I’ve ever had. I wouldn’t be learning to program as I design/develop my own product. And since owning a Mac led to all this, I probably wouldn’t be married to my wife.

So in a sentence: Steve, you changed the world as I knew it and for that, I can’t thank you enough. I truly wish you well in whatever comes next.

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Movie Trailer Expectations http://blog.thelettercase.com/movie-trailer-expectations http://blog.thelettercase.com/movie-trailer-expectations#comments Thu, 13 Jan 2011 21:06:04 +0000 Benjamin W. http://blog.thelettercase.com/?p=268 I just read Seth’s blog post for today. It got me thinking about movies.

I avoid trailers like the plague for this very reason. I can’t tell you how many times I’ve been to see a movie that had a killer trailer. I was so excited to see it. And I left feeling completely disappointed. Then there’s the trailer that makes it look like a run-of-the-mill, studio driven thriller when it’s actually complex, character driven, suspenseful drama.

This murders the word of mouth and probably insights most of the hateful reviews not written by nincompoops. And yet, the trailers still mislead you or you get to see every major plot point in the movie edited down to 3 min.

If it’s a dark comedy, intense drama, cheesy thriller, indy sci-fi or ridiculous action movie, please just tell me before I spend $12. Duping me will get you my $12 now but it will lower my eagerness to go to the theaters over time.

That is unless it’s in 3D.

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You can’t buy apps for people. http://blog.thelettercase.com/you-cant-buy-apps-for-people http://blog.thelettercase.com/you-cant-buy-apps-for-people#comments Fri, 07 Jan 2011 08:01:50 +0000 Benjamin W. http://blog.thelettercase.com/?p=264 iTunes lets you gift someone an album.

iTunes buy now link

But if you were thinking about buying someone a late Christmas present and that present just might have been an app from the new App Store, let me crush your dreams now and save you the pain of this discovery:

Mac App Store buy now link

It made me realize you can’t gift someone an app from the iPad or iPhone app stores either. This seems like a missed opportunity to me. How many apps would have been gifted over Christmas had this feature been available and highlighted?

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Pizza and the web. http://blog.thelettercase.com/pizza-and-the-web http://blog.thelettercase.com/pizza-and-the-web#comments Fri, 07 Jan 2011 01:13:43 +0000 Benjamin W. http://blog.thelettercase.com/?p=259 I love Pizza so much. And as I love it so much, I contemplate it in all it’s splendor.

That’s when I decided that a great pizza was like a great website. Let me explain:

To make a good pizza you need great sauce or great cheese or great crust. If the cheese is amazing but the sauce and pizza are okay, you’ll still say, “that was a good pizza”.

But to create a great pizza, all three components have to be great. Amazing bubbly cheese, perfect tomato sauce (not too sweet, not too acidic) and a crispy, bubbly, buttery crust.

It’s the same with a web site or any product for that matter. It can look amazing but if the content isn’t compelling, no one will care. The content has to be great but if no one can find it on your site, so what. And if people actually find you on the web but you show no character, no goodness, no you, why would they come back ever again.

From now on, I want to make great pizza more often.

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The Blackberry Playbook http://blog.thelettercase.com/the-blackberry-playbook http://blog.thelettercase.com/the-blackberry-playbook#comments Fri, 07 Jan 2011 01:05:10 +0000 Benjamin W. http://blog.thelettercase.com/?p=256 The Blackberry Playbook.

Impressive demo. I can’t help but think that the touch sensitive bezel is going to present some issues. When I hold my iPad, I usually have a thumb or two on the bezels. It would be really frustrating if I kept minimizing my video or game by accident.

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Year End http://blog.thelettercase.com/year-end http://blog.thelettercase.com/year-end#comments Thu, 30 Dec 2010 19:30:57 +0000 Benjamin W. http://blog.thelettercase.com/?p=253 I just read Seth’s post about the things he’s shipped this year. It’s kind of sad that I don’t have two things to put on my list of shipped items. New Years has always been about what I could do next year and not what I did this year. I’m not proud or excited by the things I’ve shipped this year.

I think this is a fundamentally different way to approach 2011. I’m not going to think up some ridiculously lofty goals that I can fill my empty day with as we start the next year. I’m going to ship things. Small things, big things, I don’t care. But I’m going to finish them and launch them and do things that I care about. I’ll let you know how it turned out as we get close to 2012.

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Newspapers A La Carte http://blog.thelettercase.com/newspapers-a-la-carte http://blog.thelettercase.com/newspapers-a-la-carte#comments Fri, 24 Dec 2010 04:57:47 +0000 Benjamin W. http://blog.thelettercase.com/?p=250 There is a dream that I can’t help but dream.

Everything, everywhere, anytime, a la carte.

And though it seems slow going I get a taste of it when I realize that episode I missed is on Hulu or I remember an old song from my high school years. Of course it’s on iTunes.

This got me thinking about newspapers. The problem I have with them is that I only want to read 10% of each one. It’s not like MacWorld which is full of stuff I’m into. Macworld can survive as a print mag because the people who subscribe to it probably read most, if not all of each issue. But a newspaper has to appeal to everyone. Its job is to give me the most important information, on any topic, anywhere in the world. And it has to appeal to me, my mom, my mean neighbor and everyone else, all at the same time. That’s tough.

Let’s say you download the Wall Street Journal app on your iPad. You can share links and see what your colleagues are reading/sharing. You can post the links to your blog or email them to your dad. The only difference is, everything is free with excerpts but it cost’s 10¢ for each full article.

I know, I know. Pay Wall!!! Ahhhhh! Run!!! Murdoch is a dinosaur!

But I don’t look at it like that. This way you really get what you pay for and you don’t pay for anything you don’t want. You can still get a sense of what’s happening in the financial/tech/battle world but the things you’re really interested in, you pay for.

In an “all free or nothing free” newspaper world, I’d prefer nothing. But in a mostly free news world, I’d be handing over a lot more cash than I am now. Or at least a few dimes.

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37signals Illustrations http://blog.thelettercase.com/37signals-illustrations http://blog.thelettercase.com/37signals-illustrations#comments Thu, 11 Nov 2010 19:49:15 +0000 Benjamin W. http://blog.thelettercase.com/?p=248 This is another great post from 37signals.

Jamie describes the product illustration process for Basecamp. You should go read it. It’s not long and it gives some great insights.

It’s not an easy task to give a sense of an app from a small drawing of some icons. What I love about this post is that it shows iteration. It shows that the first idea really wasn’t the best idea. Still the first idea had to be executed so that we could see what was or wasn’t working. And get feedback. If he just thought and thought and thought until it hit him like a bolt of lightning, he wouldn’t have come up with that final illustration which is by far my favorite. It says what it needs to say in a clean way.

This is something I need to work on. There are too many ideas in my head that stay there because they’re not good enough yet. They only way for them or me to get good enough is to do those ideas as best I can. Put them out there. And do it again and again.

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Windows Phone 7 http://blog.thelettercase.com/windows-phone-7 http://blog.thelettercase.com/windows-phone-7#comments Mon, 11 Oct 2010 21:05:29 +0000 Benjamin W. http://blog.thelettercase.com/?p=237 So, I really want Windows Phone 7 to be awesome. I feel bad even saying that out loud but it’s the best looking, non-iPhone OS I’ve seen. And it may be awesome but…

How can I trust a company to make an amazing, polished, fresh approach to a mobile OS when they put this video in their presskit.

I don’t even know where to begin. This is their big unveiling? There is just nothing sexy or clear about the points Ballmer makes. I have no idea after watching this why I should care about Windows Phone 7. Here are some choice samples:

So the range of things that people will do with these devices… And they are beautiful. Each in it’s own way, exceptionally beautiful. The hardware and the way the software is always delightful across each and everyone of these experiences.

Give me a break. You really think the integration of hardware and software is a battle you should bother fighting at all? And beautiful? I can barely tell the difference between any of these and the only reason I can at all, is that they have the manufacturers logo on the face of every single one. And here’s another classic:

We wanted the Windows Phone to be always delightful for you. Whether you were looking for a place to eat, reading mail, catching up with friends or making a phone call for example.

I think that last one was a jab at the iPhone 4 but I couldn’t tell in the way Ballmer was reading the teleprompter. I just want to feel like Windows Phone 7 stands for something. And right now, I’m feeling really let down.

I wasn’t going to make the switch from my iPhone 4 but then I saw this video and realized, Microsoft does get me. 326 pixels per inch, who fucking cares? Emoticons baby!

via Daring Fireball and Engadget

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